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Product Management for Maximum Impact
1. Introduction
1. Introduction (4:45)
2. Core Product Strategy Concepts
Part 1 - Core Concepts (3:04)
3. Product Strategy Definition of Success
Part 2 - Definition of Success (2:43)
4. Product Strategy and Product Lifecycle
Part 3 - Product Strategy (1:33)
5. New Product Strategy
Part 4 - New Product Strategy (13:52)
6. Growth Product Strategy
Part 5 - Growth Product Strategy (5:40)
7. Mature Product Strategy
Part 6 - Mature Product Strategy (4:46)
8. Class Project
Part 7 - Class Project (0:48)
9. Go To Market Strategy
Part 9 - Go To Market Strategy (5:10)
10. Conclusion
Conclusion (1:23)
BONUS: Case Studies!
1. Case Study - Uber Part 1 (11:14)
2. Case Study - Uber Part 2 (16:13)
3. Case Study - AirBnb Part 1 (12:01)
4. Case Study - AirBnb Part 2 (10:30)
5. Case Study - StarLink Part 1 (9:56)
6. Case Study - StarLink Part 2 (11:06)
Part 6 - Mature Product Strategy
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