115. Setting up an ad with the more advanced options

Online Marketing - SEO & Social Media Marketing Strategy

Section 1 - What to expect from this SEO/SMM Course

1. Welcome and let's begin (3:10)

Section 2: Keyword Research

1. Breaking down our SEO steps into 3 phases (2:16)
2. Long-tail vs. short-tail keywords (8:19)
4. Introduction to the Google keyword tool for SEO (11:56)
4. Google voice SEO & Answer-box SEO (4:53)
6. Three other SEO keyword tools - just to give you more options (2:18)
7. Keyword density vs. keyword stuffing and tools to correctly manage it (7:39)
8. Creating a full list of SEO keywords to rank for and tracking them (8:52)
9. 13-step SEO keyword research checklist (5:43)
10. Keywords exercise & test to further cement this part of SEO knowledge (3:32)
11. Final keyword tests's answers to see how I think about the keywords (10:42)
12. Building long-term keyword authority in your niche keywords (8:50)

Section 3. Local SEO and Ecommerce SEO

13. How SEO applies to YOUR business (3:02)
14. Ecommerce example for SEO (6:43)
14. Ecommerce example for SEO - Nicer Shorter (7:24)
15. How to promote a local service (5:23)

Section 4: Setting up Google Search Console Tools

16. Setting up your Google Search Console - formerly known as Webmaster Tools (3:18)
17. Creating your sitemap.xml (4:22)
18. Submitting new URLs and checking for page status and indexing (1:53)
19. Where your pages are ranking and page/query performance (4:19)
20. User experience section of Google Search Console (3:51)
21. Google Analytics introduction - useful in all your online marketing (9:19)

Section 5: On-Page SEO to get high CTR from search result page

22. On-page SEO introduction (5:51)
23. Influencing SEO ranking with intent-match strategy (6:26)
24. Writing enticing meta tags to increase Google search result page clickthrough (7:33)

Section 6: On-page SEO: Beginner to savvy and advanced strategies

25. How to set up the Yoast plugin for SEO (5:47)
26. Setting your SEO meta tags with Yoast in WordPress or directly in HTML (2:57)
27. Shopify SEO - setting title and description for Ecommerce (7:54)
28. Change in Google use of meta tags (6:27)
29. No-follow vs. follow links (5:27)
30. ADVANCED inner-page links: From a page to same page! Extra SEO boost
31. No-follow SEO update and the new UGC and Sponsored attributes (3:14)
32. Creative uses of the nofollow tag on your website (4:34)
33. Title tooltip tag for SEO (1:31)
34. Image ALT tag for SEO (1:37)
35. Cornerstone SEO pages that get shared more and rank better (5:26)
36. Website load speed plugin to boost SEO (1:53)
37. Another website speed plugin to speed up WordPress even more (8:17)
38. Result in traffic weeks after optimizing my site speed to a 90+ score (1:04)
39. Automatically translate your site, rank in other languages & get more traffic (7:05)
40. Google E.A.T (5:25)
41. Revive Old Posts plugin for social sharing, scheduling & SEO boost (5:17)

Section 7: Off-page SEO and smart SEO

42. Off-page SEO section introduction (1:50)
43. Google SEO for new websites & Google Citations (6:13)
43. How to get links on Wikipedia (6:33)
44. 8 ways to get good links by getting publicity (4:59)
45. What makes a link good for SEO (6:16)
46. Guest-blogging for SEO - how to do it properly (3:52)
47. Link-begging introduction. The brute-force approach that will never stop working (5:06)
48. SEO competitor link research (2:48)

Section 8: Common SEO mistakes to avoid

49. Common SEO mistakes: Don't make these (6:08)

Section 9: SEO tools

50. SEOQuake Chrome plugin to research competition (4:06)
51. SEO KeywordOptimizer tool for on-page text optimization (4:49)

Section 10: Additional SEO strategies to rank higher and be smarter about SEO

53. Google SEO trends for 2022 and what to focus on (3:26)
54. Advanced intent-match boosting strategy for ranking higher in Google search (4:04)
55. Are views a ranking factor? (4:45)
56. Leveraging recommendation algorithms (8:01)
57. Common question: Should you have a blog? (4:44)

Section 11: Combining on-page SEO and Sales Copywriting

58. Introducing on-page SEO and combining it with sales copywriting (1:43)
59. CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO (6:49)
60. EXAMPLE of a sales page that balances SEO and conversion optimization (4:21)
61. How to increase sales by adding scarcity (3:04)

Section 12: Different way of looking at things at the moment

62. Ranking factor myths from Google staff (4:41)

Section 13: Setting up your site

63. How to set up your website professionally and on your own (3:57)
64. How to choose a domain name (8:16)

Section 14- SMM (Social Media Marketing) Fundamentals and Good Practices

65. Social media marketing introduction (3:38)
66. Social media marketing mistakes (4:20)
67. Social media marketing exercise that can get you significant traffic (3:01)

Section 15: Creating your own show on social media

68. Why a show - some students get confused (1:06)
69. Introduction to building your own show (1:14)
70. Advanced content repurposing with strategies that work today & in the future (4:17)
71. Goals for your show (4:45)
72. Monetization for your show (4:23)
73. Deciding on a solo show or a show with guests (4:38)
74. Topic coverage: Evergreen vs. current topics (4:35)
75. Example of a site that is newsy and evergreen (2:25)
76. What you can outsource for a show (3:09)
77. Daily, monthly or weekly show (5:26)

Section 16: Live Youtube show or Live Facebook show

78. Introducing live shows for maximum engagement and sales (2:22)
79. Encoding software for live streaming and mobile options (3:39)
80. How to set up your encoding software settings (1:59)
81. How to send your live stream to 30 different social sites with one stream (2:45)
82. Tips for a successful live show (4:37)

Section 17: Brief Introduction to 4 other social media platforms

83. Four marketing hacks to promote anything in a scalable way (11:38)
85. Reddit (5:12)
86. Forums (4:38)
84. Quora marketing to get immediate traffic to your website and videos (5:24)

Section 18: Writing headlines to get social and SEO attention

87. How to get higher social media post click-throughs by writing better headlines (8:46)

Section 19: Extra strategies to maximize your referrals and sharing

88. How to get three different types of business referrals (5:20)
89. Net promoter score (6:29)

Section 20: Instagram Marketing

90. Instagram marketing section introduction (1:13)
91. Different possible posts on Instagram (3:56)
92. How the feed algorithm works and tips to take advantage of it (5:39)
93. Explore and discover algorithm and how to go trending (5:31)
94. Instagram reels (1:26)
95. Carousel posts, when and how to use them for most engagement (3:21)
96. Introduction to Instagram stories (2:53)
97. Whom you should follow and network with (2:25)
98. Case study of hiring influencers for Instagram marketing (6:24)
99. Enabling insights (2:50)

Section 21: TikTok Marketing and TikTok Ads

100. TikTok marketing section introduction (0:31)
101. Explaining the accounts shown in this course (1:58)
102. First thing after you create your account - correctly creating a screen name (2:42)
103. Importing your friends to build up an initial audience (2:30)
104. What to expect when you are just starting out (3:22)
105. Using TikTok hashtags (4:37)
106. Example how I find many good hashtags and use them (6:47)
107. Results of posting 24 hours later - 200 views! (1:39)
108. Joining TikTok challenges and trending hashtags (1:43)
109. Networking, commenting, liking (3:44)
110. Influencer marketing for Fiverr what when it is too early
111. Stand for your phone (1:39)
112. Microphones (1:59)
113. TikTok ad account setup (3:10)
114. Creating your first ad (10:08)
115. Setting up an ad with the more advanced options (6:00)
116. Troubleshooting (2:35)
117. My ad results - 0.15/follower (5:09)
118. Showing more results of what it took to get 1,000 followers (4:38)
119. The big strategy for growth using ads (1:37)

Section 22: Twitter Marketing

120. Twitter marketing section introduction (4:33)
121. Branding your Twitter page like a professional (6:31)
122. What to do on Twitter on day 1 (7:15)
123. Tweet formula: How much and what types of content to tweet (5:55)
124. Using hashtags in your social media updates (2:46)
125. Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress (6:43)
126. Ideal tweet length to maximize engagement and retweets (2:03)
127. Ideal number of hashtags to use in a tweet to amplify sharing & engagement (2:00)
128. Best days and times to tweet (2:11)
129. Make your own business hashtag (2:15)
131. Strategies for pinned tweets
132. Influencer marketing tip using Twitter lists (3:57)
133. How to get many people to share your work with the "tweetables" strategy (5:46)
134. Twitter Automation with SocialOomph.com & (4:21)

Section 23: Facebook Marketing

134. Facebook marketing section introduction (2:39)
135. How to sell using existing groups on Facebook (6:44)
136. Facebook groups vs. Facebook business pages vs. Fan pages (4:31)
137. How the Facebook algorithm works (4:17)
138. How to make engagement beget more engagement (3:44)
139. Easiest Facebook marketing: From your own personal page (4:11)
140. How Facebook is becoming the new LinkedIn (3:01)

Section 24: Facebook Groups

141. What kind of groups you can sell from locally (1:59)
142. Starting to use local Facebook groups (1:24)
143. How to post products for sale (2:37)
144. Joining a BUY/SELL group (1:14)
145. Results of my own posting - case study (2:09)

Section 25: Setting up your Facebook page

146. Facebook page section introduction (1:32)
147. Beginning to set up your Facebook page (2:20)
148. Page banner size (2:28)
149. Setting the brand image (1:37)
150. Facebook page call to action button and about section (3:41)
151. Creating a store on your Facebook page (6:04)
152. 2 EXAMPLES of well-run Facebook pages for two different types of businesses (5:39)

Section 26: How to go viral on Facebook

153. Explaining the viral coefficient formula (2:44)
154. Viral coefficient calculator (2:38)
155. Ads having a role in virality (3:40)

Section 27: How to use viral memes to go viral and boost sharing

156. Introduction to using memes in your online marketing (1:07)
157. How to begin finding viral memes to post on your social media (3:17)
158. How to create your own image memes in minutes and for free (2:29)
159. How to create your own gifs to go viral (2:34)
160. ADVANCED: Image SEO strategy for branding, sales, and SEO boost (8:17)
161. Create one place to host all your social media links for easy sharing (6:20)
162. How to go viral by creating your affiliate program with many people promoting it (5:09)

Section 28: YouTube Marketing

163. YouTube section introduction (1:24)
164. How a professional would approach promotion of a single YouTube video (4:25)
166. YouTube SEO introduction (4:51)
167. YouTube On-Page SEO (3:45)
168. Introducing the YouTube recommendation algorithm (4:46)
169. Strategy for getting views from the YouTube recommendation algorithm (5:29)
170. Special plugin to get insights on your and competitors videos on YouTube (3:42)
171. How to get more views on YouTube (14:16)
172. Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:34)
173. Client case study: Choosing a YouTube influencer niche and monetizing it (5:20)
174. Using hashtags in video titles (5:13)

Section 29: Social Media Marketing calendar

175. Section introduction - creating a social media marketing calendar and beyond (1:46)
176. How to get the pretty social media marketing calendar for your own use (3:12)
177. Overview of potential goals and strategies (5:36)
178. Social media marketing calendar to help you manage your online marketing (16:36)
179. Once you have a calendar, steps to ease into outsourcing & prerequisites (3:35)
180. Automation vs. outsourcing vs. being present vs. all of the above (3:07)
181. How long each type of posting takes (3:27)
182. When you should not have a social media calendar for your online marketing (5:38)
Bonus Lecture: Adding themes to your calendar (5:33)

Section 30: Email Marketing & auto-responder - Intro and basic set up

183. Email marketing as part of your overall online marketing (3:15)
184. Discussing MailChimp and pros and cons of other email marketing providers (1:37)
185. Designating a list (4:10)
186. Technically setting up the autoresponder in MailChimp (2:25)
187. First email of the autoresponder that can actually get your leads on a call (9:59)
188. Second autoresponder email (7:58)
189. Third, fourth, fifth and further emails in your autoresponder (9:54)
190. Your giveaway offer (1:33)

Section 31: For Ecommerce and selling products

191. How to sell products online and offline (7:24)

Section 32: Affiliate Marketing

193. Affiliate marketing (4:35)
194. Good parts of affiliate marketing (2:29)

Section 33: Event Marketing Strategy

195. Leverage events for almost any business & How to do event marketing (7:10)

Section 34: Selling books and other products on Amazon

196. Section introduction (1:19)
197. How to write a book to become a best seller even if you are a bad writer (6:12)
198. Most effective ways to promote your book on Amazon (7:39)
200. NEW! Amazon SEO ranking factors (7:06)
201. What I did to become a 3-time bestseller & generate spikes of book sales (15:51)

Section 35: Briefly about Paid Ads since this course is about free marketing strategies

202. Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads (12:05)

Section 36: Introduction to Marketing (Beginners please watch this first)

203. Marketing fundamentals section introduction (1:04)
204. History and economic roots of marketing (3:50)
205. Seth Godin and the concept of the Purple Cow (3:44)
206. How to identify your target market (4:00)
207. A/B testing and how to increase conversion rates & relation to sales funnels (7:25)

Section 37: Identifying KPIs (Key Performance Indicators)

208. Defining KPI and examples of KPI in online marketing (5:34)
209. KPI for innovative start-ups in every part of their process (13:17)

Section 39: Web Marketing Strategy course conclusion

Quiz 1: Course conclusion quiz
Bonus Lecture

115. Setting up an ad with the more advanced options

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock